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When people think of food, virtually no one thinks of fertilizer's role in helping grow that food. So you can imagine people's shock when they find that fertilizer is vital to almost every piece of food we eat. How vital? Well, turns out fertilizer is responsible for roughly 40% of the world's food supply. Shocking or not, it's the truth. These two radio spots put that fact into perspective.

Food Memory

This spot details how fertilizer not only helps sustain life, but is indirectly responsible for many of the memories we have.

Main Ingredient

This spot highlights our tendency to take for granted the role fertilizer has played in all the wonderful lunches and dinners we have had over our lifetime.