Media Blitz Spreading the Good Word About Benefits of Commercial Fertilizers

Washington, D.C. — As the educational arm of the Fertilizer Institute, The Nutrients for Life Foundation yearly embarks on a multi-media mission to communicate the benefits of commercial fertilizers to the American public.

Making a big impression on the American public last year was a satellite media tour featuring Rolling Stones keyboard artist Chuck Leavell. Leavell, who is also a tree farmer, teamed up with Nutrients for Life to encourage others to plant trees and promote proper tree maintenance. His tour included nationally syndicated radio, as well as national TV reports with ABC News Now and Associated Press TV. Additionally, he participated in interviews with local TV stations across the country.

To help millions of home gardeners better understand fertilizers and crop nutrients, Nutrients for Life tackled the subject with a print article titled, “How Does Your Garden Grow?” The article ultimately ran in 550 newspapers and regional magazines in 49 states generating over 20 million impressions.

Rounding out the Foundation's media efforts is Texas A&M University horticulture professor Dr. Stephen King and Master Gardner Dr. Calvin Finch. They share their soil and plant expertise with a national audience via a series of live radio interviews. Their tips run the gamut from seasonal lawn maintenance to optimizing a fall garden.

“Most people have no idea about the important role crop nutrients play in our everyday lives,” said Kathy Mathers, Executive Director of the Foundation, “And what they do know is often misguided with twisted facts from extremists groups. With our nationwide media efforts, we're getting the truth, and a lot of helpful information, out there.”

Nutrients for Life Foundation is a tax-exempt organization as described in Section 501( c) (3) of the Internal Revenue Code and is incorporated in the State of Delaware. The Foundation was formed to disseminate educational information to the general public, including policy makers, about fertilizers, modern agriculture and the role plant nutrients serve in improving people's lives.